Los Angeles Lakers franchise 96 Consistently top 2 in merchandise sales. Lakers gear is a global fashion staple. Golden State Warriors franchise 90 Consistently top 3 in merchandise sales during dynasty era. Curry jersey perennially among top sellers. Chicago Bulls franchise 88 Bulls merchandise remains a top seller globally, largely driven by the Jordan brand connection. 4 New York Knicks franchise 78 Strong merchandise sales driven by NYC brand. Knicks gear is a fashion staple even during losing seasons. 5 Boston Celtics franchise 75 Solid merchandise sales driven by historic brand. Not as dominant as Lakers/Warriors in modern sales. 6 Miami Heat franchise 65 Solid merchandise sales especially during Big Three era. Heat Culture merchandise has loyal following. 7 Houston Rockets franchise 55 Harden and Yao jerseys sold well. Otherwise middle of the pack for merchandise. 7 Philadelphia 76ers franchise 55 Iverson jersey was iconic. Embiid generates sales. Otherwise middle of the pack historically. 7 Dallas Mavericks franchise 55 Luka has boosted international sales; Dirk was strong in Germany; mid-tier overall 10 Milwaukee Bucks franchise 52 Giannis jersey sales top-10; but small market limits overall merch volume 10 Toronto Raptors franchise 52 Championship year spiked sales; entire Canadian market is advantage 12 San Antonio Spurs franchise 48 Lower merchandise sales despite winning. Duncan era was not flashy enough to drive merchandise. 12 Brooklyn Nets franchise 48 Brooklyn brand is trendy; KD/Kyrie era spiked sales briefly 12 Cleveland Cavaliers franchise 48 LeBron Cavs jersey was top seller; but franchise merch drops dramatically without superstar 12 Phoenix Suns franchise 48 Booker has some draw; Nash era was moderate; mid-tier overall 16 Denver Nuggets franchise 45 Jokic gaining popularity; historically below average in merchandise 17 Oklahoma City Thunder franchise 42 Small market limits merch; KD era boosted sales temporarily 18 Atlanta Hawks franchise 38 Below average in merchandise; Trae Young has some national draw 18 Los Angeles Clippers franchise 38 LA market helps but forever in Lakers shadow; below average 18 Portland Trail Blazers franchise 38 Lillard era had decent sales; small market limits overall volume 21 Charlotte Hornets franchise 35 Original Hornets teal/purple was top-selling; current brand much lower 21 Minnesota Timberwolves franchise 35 Edwards growing in popularity; historically below average 21 Detroit Pistons franchise 35 Low merchandise sales. Bad Boys era had some but modern team generates minimal merchandise revenue. 24 Washington Wizards franchise 32 Below average; no sustained star power in modern era 24 Utah Jazz franchise 32 Small market limits merch; Stockton-Malone retro has niche appeal 24 Orlando Magic franchise 32 Below average; star players leave before merch can accumulate 24 Memphis Grizzlies franchise 32 Small market limits merch; Ja has some national draw 28 Sacramento Kings franchise 30 Below average; small market and limited recent success 29 Indiana Pacers franchise 28 Below average in merchandise; small market, no rings 30 New Orleans Pelicans franchise 25 Among lowest in merchandise; stars leave before building brand